Podcasts continue to grow as more businesses become actively involved in the industry. No matter what topic you might be interested in, for instance, fitness, there’s always a podcast dedicated to it. However, without formal training, marketing your business through a podcast is a daunting task.
From creating content and posting it on the audio platform, it’s all challenging. So, how do you start a fitness podcast? Here are some tips on how to create one for your clients.
- Choose A Topic
The first step you need to do in creating a podcast is narrow down the topic you want to discuss. It would be best if you thought of a particular topic that you will enjoy and understand. Choosing a subject in which you are unfamiliar will make your podcast uninteresting.
Imagine talking about a podcast you don’t even have a clue about. If you want to create a fitness podcast and know about the subject, consider discussing it with your targeted audience, fitness enthusiasts, or people who want to be motivated to start their fitness journey. Keep in mind that you need to have a vast knowledge about fitness so that you can continue sharing and talking for hundreds of episodes.
- Decide on Your Target Audience
If you’re a Personal Trainer and want to start your podcast, you need to choose a specific target audience. It would be best if you start with a particular audience in your mind, in this case, fitness enthusiasts or people who want to be motivated in their fitness journey. Use your ‘dream clients” as your fuel for inspiration in your podcast.
Having a specific target audience for your fitness podcast can help you in:
- Creating and choosing topics for discussions, although you can also discuss other subjects aside from your chosen field.
- You know which guests you need to invite for interviews.
- It can help you choose the tone and language you use when talking to your target audience.
- Create a name for yourself
Now that you have narrowed down and chosen the topic you want to discuss, the next step you need to do is create a name for yourself. When making a name for your podcast, pick one that will catch the attention of your target audience. Your name will give your audience an idea of what you will be talking about in your podcast.
You can be as creative as you like, and your podcast name must reflect it. It would be best to keep your podcast significant since it will mirror the topic you discuss with your audience. You also need to be flexible in choosing topics for your podcast; maybe you’ll expand your topic and talk about something else aside from fitness podcasts.
- Create Your Own Show Format
Once you’re done between steps 1 or 2, you can now decide your show format. Creating a show format is like choosing or creating an invisible template for your show.
You need to keep in mind that your podcast must be precise, and your target audience must be able to identify the heart of your podcast. You can include the following options in your podcast such as:
- Solo commentary or a group discussion
- Interviews with special guests
- Quizzes or gameshows
Create an episode format that will make your audience listen to your podcasts over again. You can also put an ad in your podcast, and you need to make it as exciting as possible. You can add an intro or create a teaser for your next podcast.
- Episode Duration
The next thing that you need to bear in mind is your podcast’s duration. Deciding for your show’s episode length solely depends on your target audience. Some people prefer to listen to a short podcast. Some like to listen to long podcasts, while some don’t care if your podcast is two hours long.
Keep in mind that in creating your podcast, you need to make it precise so that your target audience can understand the heart of your podcast. You also need to develop strategies on how you can tackle your topic without making your audience bored.
Aside from deciding on your podcast duration, you also need to think about your communication style to your audience. You can choose various techniques that you believe will hook your audience into listening to your podcast.
Choose a style in which will suit your personality, your topic, and your audience. You can either choose from these styles, such as:
You can also select a different style in delivering your podcast aside from the ones mentioned above.
- Cover Art
First impressions last, so to create a good lasting impression on your audience, you need to create cover art that will attract your target audience and even those not within your selected listeners. In creating cover art for your podcast, you need to be creative.
Your cover art will reflect what your podcast is all about, and it can help you gather potential clients and listeners. You can hire someone to create your cover art, or if you know how to work your way with Photoshop, you can create your cover art.
- Choose your Intro
Once you’re done with your cover art, the next thing that you need to do is to choose your intro music for your podcast. Like the rest of the steps mentioned above, your intro music will make your podcast or break it.
Your intro music is your trademark, and it needs to be catchy. You can look up to third-party providers who will provide a tune for your podcast.
- Get High-Quality Equipment
What’s a podcast if you don’t have any equipment? You need to have high-quality equipment for your podcast. Invest in a high-quality microphone because the audio quality of your podcast is important. You will also need recording and editing software.
It is also essential that you know enough about the software you will use for your editing and recording. But if you don’t have sufficient knowledge on editing and recording, seek help from someone who knows editing and recording or seek help from a production company.
Now that you are equipped with creating a fitness podcast for your clients, it’s time for you to launch your podcast! But if you’re a beginner in podcasting, you can hire third-party companies to help you with your goal.
Third-party productions like Grab the Mic Media can take care of your podcasting. This production company offers improvements in your podcast, and you can also customize it to your liking. Book a call if you’re interested in working on your podcast with us!