In today’s day and age, an increasing number of companies and individuals are attempting to discover methods by which they can advertise a podcast.
Podcasts are set to stay in a world that is filled with content of many different forms. In point of fact, podcasts are currently riding the coattails of the trends in digital advertising, which is very obvious.
This industry used to be driven by native content and host readings, with low trackability and organic integrations, which required a lot of manual labor. However, the tools that are available today make it possible to integrate pre-recorded advertising with demographic identification in a customizable manner.
Let’s take a closer look at this evergreen sort of content and discuss the ways in which it might help your business.
Participate actively in various social media.
If you don’t spend your days hiding under a rock, you’re surely aware that having a social media presence is almost necessary for anyone who wants to build a fan base or sell a product to the general public.
That includes you if you’re new to podcasting! Promoting a podcast through social media is one of the most effective ways to do so.
But never fear. To be successful at social media, you don’t need to be an expert in the field or have the ability to come up with enough clever tweets to fill pages. Creating profiles for your podcast or company on a handful of social media networks, such as Twitter, Instagram, or Facebook, is all that is required of you at this point.
You do not need to be present on every platform; rather, you should concentrate on those in which your audience is most likely to be found. In point of fact, we strongly suggest that you limit yourself to no more than two different platforms so that you may concentrate on producing appropriate and pertinent material.
Spend some time filling out your bio, selecting a profile image, and adding links to your show on your profile page on the site. Because it is essential that you do a great deal more than merely promote your podcast on your social media channels, we strongly advise that you adhere to the following recommendations in order to grow an audience on social media:
Remember to be real and human.
Nobody is going to follow a social media account that gives the impression that a computer program is producing its posts. Individuals are much more likely to connect with and engage with business accounts that give off the impression that actual people manage them.
Discuss the personal side of your show in your posts. Share some pictures or movies that show what it’s like working at your recording studio behind the scenes. Your followers will value it if you let them in on a little piece of your personal life by sharing things like birth or engagement announcements with them.
Participate actively in your local community.
Because users of social media want to interact with others and feel like they are part of a community surrounding the businesses that they follow, it is necessary for you to engage in some civic engagement of your own.
Asking your audience to tag or mention you on your active social media channels is a simple yet effective method for cultivating online community participation. They can provide feedback, ask questions for a podcast episode, or participate in an audience vote. Other options are also available.
Then, when you respond to a viewer’s query or feedback on your show, be sure to call out the viewer’s actual name (or username, if you prefer).
This tactic stimulates a higher rate of interaction on online platforms, which in turn improves the amount of exposure you receive. Because the friends of your listeners are likely to share similar passions, the fact that your program is referenced on the timelines of those listeners’ friends may compel them to give your show a listen themselves.
Don’t try to Make a Sale!
The typical user of social media is aware that brands build profiles on these platforms for the sole purpose of marketing their products or services. Because the attention span of your followers will be so short, you should limit the number of times you make sales pitches.
Create graphic social media posts
When promoting your show on social media, it is important to remember that posting audio clips of your new episodes is generally not enough to establish a following. Because every social media site is built for visual material like written captions, photos, and videos, audio is not the greatest medium for drawing attention on social media platforms. Audio is not the best platform for drawing attention on social media sites.
You must bear in mind the platform you are posting on whenever you do so. You need to give some thought to the kinds of content that audiences on this platform anticipate seeing, as well as the kinds of posts that you can make in response to those expectations.
Put up links to your podcast on as many directories of podcasts as you possibly can.
Make sure that your podcast is available wherever people listen to podcasts. This is a pretty easy approach to increasing the number of people who watch or listen to your show.
How do you do this? Submit the RSS feed for your show through a manual process to as many podcast sites as possible.
Searching for podcasts, finding new ones to listen to, and listening to them are all done through the use of podcast aggregators and directories such as Google Podcasts, Spotify, and Apple Podcasts.
Put Your Podcast on YouTube
Taking advantage of the rising popularity of video content is another fantastic method for promoting your podcast. There are almost two billion people that visit YouTube each month, which means that there are a lot of potential viewers for your podcast.
Therefore, beginning a podcast on YouTube is a good method for expanding your audience on that platform. If you are just getting started, you may keep things straightforward by adding a static graphic to accompany the audio of your episode whenever you post it.
Repurpose the Content of Your Podcast.
Changing up the presentation and distribution methods for your material need to be an integral part of the marketing plan you have devised for your podcast. In this method, you will be able to expose your brand to many potential viewers and listeners. Repurposing existing content is an efficient technique to generate additional content and eliminates the need to start from scratch each time.
Invitations to Take Action
The advertising power of your current audience is one of the most potent tools in your arsenal. Use it to your advantage. When you’re preparing the scripts for your episodes, it’s important to remember to include a brief call-to-action at the very end of each one. You should encourage your audience to subscribe, leave a review, share your audio on social media, and tell their friends about the show.
Conduct tests to determine the optimal time to release your work.
There are occasions when a relatively minor adjustment can help expand your audience.
Check the analytics tab of your podcast host to find out what time of day and day of the week your show is downloaded the most. If you get the most downloads on Mondays but fewer on the weekends, you should consider releasing your episodes on Monday mornings and avoid publishing on Fridays and Saturdays. If you do this, you will see a significant increase in the number of downloads.
Utilize Services That Promote Podcasts.
If the thought of handling all of your community engagement, cross-promotion, and the development of content for social media by yourself makes you tired (and if you have the finances for it), you may want to take into account enlisting the assistance of a marketing agency.
Businesses such as Grab the Mic Media have extensive experience in audience development for podcasts, and they can assist you in developing an effective marketing approach tailored to meet your specific objectives.
