Creating your own podcast nowadays is one of the smartest moves to promote something you love. Podcasts have grown over the years, and the number of listeners just keeps on coming. But, not everyone can market their podcasts well, especially with zero budget. So, here are some tips on how you can promote your podcast, even without spending a single cent!
Leverage social media
Social media reach has been getting wider and wider. And the best part about it? You can connect to as many people as you want for free!
Using different social media platforms such as Facebook, Twitter, Tiktok, Instagram, Reddit, Youtube, and many more to hype up your podcast is an excellent way to start. You cannot expect someone to purposefully visit your site if you do not have a social media presence.
You can create different accounts on these platforms. You can use Facebook and Twitter for updates and use them as your main account. You can use Instagram for posts that are more image-centered. You can create a Reddit thread to promote your podcast there. Also, you can use Youtube as a way to share your podcast, too, but in video format.
With social media, you can establish your brand and identity, share updates, and grow your listeners’ community in no time.
Spread the good news to your family and friends
It can be nerve-wracking to share something new with your family and friends. However, if you really want to market your podcast, you have to throw all the shyness away and start telling them about your podcast.
It does not mean that you should mention the podcast 24/7. If you tell them too much about it, they may be annoyed. What you can do is to bring it up occasionally, whenever the time is right.
Or, if you are a bit of a shy or private person and you want to be discreet about having a podcast, you can just recommend the podcast as if it was someone else’s. You can tell them that you listen to this fantastic podcast that you can relate to very well. You’ll be surprised by their reaction once they find out that you’re the one behind the podcast.
Look for podcast partners.
Partners can mean anything. They can be fellow podcast content creators. They can be small businesses or even rising services in the local area.
Having partners can help boost your online presence. For example, by mentioning a brand to your podcast, you increase the chances that they will recognize you, thus, giving you exposure. You may also “leave reviews” about a particular brand, and if they appreciate it, they might introduce you to their market.
Moreover, you can also collaborate with other podcast content creators to have a chance to introduce yourself to their audience. Of course, some partnerships need some budgeting, but you can definitely bag one with some street-smart techniques. You can start by emailing possible brands or people you want to work with and make your partnership proposal enticing.
Guest on other people’s podcasts
Who will help each other more than fellow podcast content creators? If you have a podcast and a consistent number of listeners, it is already a good direction for your career. However, you should not stop at ‘just enough.’ It would be best if you always aimed higher in order to bring your content to heights.
One way of getting more listeners is to guest on a podcast hosted by other people. Since podcast channels are growing, so are the number of content creators who need boosting. In case you find a fellow content creator who wants the same goals as you, you can co-star in each other’s podcast episodes as a part of the deal. This can be free, plus, you can also gain a new friend.
This technique is already a win-win situation for both content creators since both of you get to enter each other’s listener community. If you have impressed your colleague’s listeners, they can start looking you up and begin listening to your podcast.
Convert the podcast audio into a Youtube video
One thing that makes podcasts stand out as an entertainment medium is that they can be used in many ways. Some creators convert their podcasts to Youtube videos. Also, you can shoot yourself through video, then separate the audio to create a podcast.
Using these opportunities well can help you boost your presence in the podcast arena. By having a video version of your podcast, you can enjoy the following:
- Easier sharing of podcast content on social media
- Youtube can automatically transcribe and caption your podcasts for you.
- You will have an increased online presence
- You can monetize your videos to get funds for your podcast
Moreover, since podcasts focus on audio, your visuals should also help the listener stay. You can get free moving stock photos and set them on a loop so that the audience can also see something moving instead of just a static image. Moving images can help stimulate their minds, especially if they match the energy of the podcast.
Make it easy for listeners to share your content through images and snippets.
Make use of shortcuts, plugins, or in-app accessories that your guests can use to share snippets of your podcast. By having snippets and images readily available for sharing, your guests will do the promoting for you, especially if they liked a bit of your content.
Once they share it, your podcast will also be promoted to their families and friends– everyone from their social network. These people have the potential to be listeners, given that your content is something they also want.
Do great content
Lastly, all of these marketing strategies that you can do with zero budget will be useless if your podcast content is not unique. Since the podcast community is growing, it isn’t easy to establish your brand, especially if you are still starting. So, it is crucial that you treat every episode as a potential breakthrough so that listeners will not be disappointed with the content you present.
Let’s talk podcast
Having zero budget while marketing a podcast is no joke. You have minimal resources, and it usually equates to poor marketing.
But, with the proper techniques, tips, and efforts to do the marketing yourself, you can achieve the impossible. Still, always remember that should you need help, Grab the Mic Media can help you with your podcast channel. They can edit the audio, optimize the sound, produce the podcast, offer video services, and market your channel.